Branded Merchandise: The Marketing Tool Companies in Kuwait Keep Underusing Most companies spend heavily on a launch event, a trade show booth, or a campaign — then hand out a generic pen at the end of it. Branded merchandise gets treated as an afterthought, when it's actually one of the few marketing tools that keeps working long after the event is over. Here's why it deserves more attention, and how to do it well. It Outlasts Everything Else You Hand Out A brochure gets rea